A TV production for SharkNinja, advertising three new products.
It was produced by TransPerfect Global Inc. and directed by Enrique Flores Roldan, who brought me in to edit all three German spots.
Each spot had to sell a different product within the same 30 seconds, so the edit came down to rhythm.
The timeline was tighter than usual, but the collaboration made up for it. Clear creative direction from the start, quick feedback rounds, and enough trust to let the edit find its shape. That is the kind of setup where a short schedule stops being a problem.
Customer: Ninja
Production: TranspPerfect Global Inc.
Creative Direction: Enrique Flores Roldan
Roles: Editing
Production: TranspPerfect Global Inc.
Creative Direction: Enrique Flores Roldan
Roles: Editing
